Trey Joe CSM
Results-driven Marketing Manager
Ottawa, CA.About
Results-driven Marketing Manager with over 8 years of experience in developing and executing strategic digital marketing initiatives across diverse channels. Proven expertise in performance marketing, social media strategies, and influencer partnerships, consistently driving significant engagement, community growth, and brand positioning in the retail and beauty sectors. Adept at leveraging advanced analytics to optimize campaigns, leading to quantifiable improvements in ROAS, customer acquisition costs, and overall brand reach.
Work
System Specs
|Product Specialist, Marketing
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Summary
Currently spearheading cross-channel digital strategies and performance marketing for System Specs, driving brand visibility, engagement, and optimizing ROAS and traffic goals.
Highlights
Developed and executed cross-channel digital strategies, significantly enhancing brand visibility through SEM and paid social initiatives and increasing campaign engagement rates by 30%.
Managed and optimized performance marketing campaigns across Meta and Google, achieving a 25% reduction in Customer Acquisition Costs (CAC) and consistently exceeding ROAS and traffic goals.
Oversaw comprehensive CRM strategies utilizing Klaviyo, driving advanced segmentation and lifecycle marketing to boost customer engagement and retention.
Led organic content strategy across social media platforms, increasing follower engagement and expanding brand reach by 40% through interactive content and successful influencer programs.
Coordinated with cross-functional teams to ensure cohesive execution of marketing campaigns and seamless product launches.
Jason files LTD
|Product Manager
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Summary
Executed comprehensive digital marketing strategies for Jason files LTD, focusing on SEO, display advertising, and performance marketing to enhance brand awareness and conversions.
Highlights
Executed cross-channel digital strategies, including SEO and display advertising, to significantly enhance brand awareness and market presence.
Managed performance marketing campaigns across TikTok and YouTube, optimizing for engagement and conversion rates to achieve key business objectives.
Implemented and refined CRM strategies using Klaviyo, improving customer segmentation and lifecycle marketing efforts for enhanced retention.
Led social media strategy across diverse platforms, substantially increasing community engagement through targeted content initiatives.
Developed and launched influencer marketing programs, successfully expanding brand reach and meticulously tracking campaign performance metrics.
Martech Inc
|Product Management
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Summary
Managed digital marketing strategies for Martech Inc, driving traffic through SEM and programmatic advertising while optimizing performance and customer engagement.
Highlights
Developed and executed digital marketing strategies, leveraging SEM and programmatic advertising to significantly drive website traffic and lead generation.
Managed performance marketing campaigns across diverse platforms, consistently optimizing for ROAS and engagement targets.
Oversaw CRM initiatives with Klaviyo, enhancing customer engagement through targeted lifecycle marketing and segmentation.
Led social media content strategy, boosting brand visibility and community interaction across various platforms.
Coordinated influencer marketing efforts, meticulously tracking engagement and ROI to assess campaign effectiveness and inform future strategies.
Best Grade Inc
|Planning Instructor
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Summary
Instructed and executed digital marketing strategies for Best Grade Inc, enhancing retail engagement and optimizing campaign performance across various digital channels.
Highlights
Executed digital marketing strategies, leveraging SEO and paid social to enhance retail engagement and drive measurable results.
Coordinated performance marketing campaigns across Meta and Google, optimizing for increased traffic and conversion rates.
Oversaw CRM strategies utilizing Klaviyo, effectively enhancing customer lifecycle marketing and engagement.
Led social media strategy, significantly increasing brand community engagement through targeted content initiatives.
Developed and managed influencer marketing programs, meticulously tracking engagement and assessing campaign performance.
Education
Carleton University
Master of Arts
Economics
UOttawa
Bachelor of Science
Economics