System Specs
|Product Specialist, Marketing
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Summary
Currently spearheading cross-channel digital strategies and performance marketing for System Specs, driving brand visibility, engagement, and optimizing ROAS and traffic goals.
Highlights
Developed and executed cross-channel digital strategies, significantly enhancing brand visibility through SEM and paid social initiatives and increasing campaign engagement rates by 30%.
Managed and optimized performance marketing campaigns across Meta and Google, achieving a 25% reduction in Customer Acquisition Costs (CAC) and consistently exceeding ROAS and traffic goals.
Oversaw comprehensive CRM strategies utilizing Klaviyo, driving advanced segmentation and lifecycle marketing to boost customer engagement and retention.
Led organic content strategy across social media platforms, increasing follower engagement and expanding brand reach by 40% through interactive content and successful influencer programs.
Coordinated with cross-functional teams to ensure cohesive execution of marketing campaigns and seamless product launches.